A bold food truck activation sharing the spunk of a lively soda brand.
creative
ask
Jarritos is a brand dedicated to the vibrancy of life. It deserves an activation that captures this energy and entices those who share a love for fun and adventure.
creative
solution
Create a branded food truck experience where visitors can try their own custom mocktail drink by playing a Lotería inspired game to determine the ingredients. The activation will play on Jarritos’ existing brand identity and appeal to their target demographic.
pitch deck
Project completed for Fall 2023 Brand Activations course at the Fashion Institute of Technology.